HATEBREED: 'Never Let It Die' Video To Receive Online Premiere Today

May 22, 2008

HATEBREED's new video, "Never Let It Die", will receive its online premiere today on MTV's Headbanger's Blog. The clip was filmed last fall during the European leg of HATEBREED's Supremacy World Tour. It is a combination of performance and candid/behind-the-scenes footage of the band in a more relaxed, not-so-serious vibe.

Commented HATEBREED frontman Jamey Jasta: "The song means a lot of different things to me, but mostly it's about the feeling of being involved in the metal and hardcore community, playing live shows and touring with so many great bands through out the years. It's open to interpretation, but it's basically about seizing a feeling or a moment that you cherish and not letting it slip away; hence the title 'Never Let It Die'." Jasta added, "We wanted it to be an uplifting and inspiring track and with this video we felt like we really captured the intensity of the crowd while showing how much we really enjoy and cherish doing what we do by bringing our music to the diehard metal and hardcore fans all over the world."

The "Never Let It Die" video will be the last off HATEBREED's "Supremacy" album. Jasta explained, "We wanted to end it on a high note, since this song has been in our set for over a year it just felt right to make a video for it and we love the outcome... we hope you all enjoy it as much as we enjoyed making it!"

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